Founder Eric Wells creates the very first Biotin Water® with mango, peach, and pomegranate as the lead flavors. The product was on trend, with retailers looking to shift to healthier products. Biotin Water® was formulated with zero sugars, zero calories, and zero sodium.

The company secured its first Southeast regional retailer with distribution in GA, TN, AL, NC, SC, VA, and FL for its Biotin Water®. It quickly became a best-seller and opened doors to more retailers.

The company wins best new enhanced water for its Biotin Water® product.

Biotin Water® increased its distribution channels in grocery, fitness gyms, college universities, vending, convenience stores, and hospitals by 320%.

The company gains regional and national distributors to carry its Biotin Water® products and gains authorization for Publix supermarkets.

2022 - Biotin Water® Launches in Market Street Grocery Stores throughout the Texas Area

Biotin Water® hits the shelves of all Market Street Grocery Stores in the Dallas-Fort Worth Area

2024 - The company announces that Biotin Water® "Sparkling" will be released Fall 2025

2025 - Biotin Water® Invests heavily in Marketing Efforts for Southeast, Midwest, and Southwest

Biotin Water® launches its "Your Beauty Secrect In A Bottle" campaign throughout different regions to spread brand awareness (Spring 2025).